Prevent Attrition Based Market-share Shrinkage

On some products that we source through our direct competition rather than a manufacturer, their boxes regularly leave our warehouse with the following message printed on them: “reorder from COMPETITION, call (COMPETITION’S phone #)”. This is either on the box itself or on a label. We should do one of two things in order to prevent product-line shrinkage and awkwardness.
1. Print our own label that says “reorder from COLMAN-WOLF <product# phone# etc.>” AND affix it to the box so it completely obscures the competitor’s label/message.
2. Repackage these materials into a generic box with the normal labeling.

I think it would be feasible due to the fact that the majority of our items do not carry a competitor’s message (for free!) into the marketplace. If they aren’t advertising for us, (for free!) then we shouldn’t advertise for them.

1 reply to “Prevent Attrition Based Market-share Shrinkage

Leave a Reply

Your email address will not be published. Required fields are marked *

From The CEO

Thanks for stopping by to read The Professional Group blog. You can hear what I have to say, sign up for my newsletter, and be sure check back soon.

~ Doug Hamburger